Organic Coffee Gaining Popularity
Published by the Editors at espressoreality.com on June 28, 2010
More and more North American consumers are switching to organic coffee, according to Giovannucci's North American Organic Coffee Industry Report 2009.
The North American organic coffee market topped 1.4 billion dollars in 2009 with more than 93 million pounds of organic coffee imported into the United States and Canada.
"It's not surprising that demand for organic coffee is growing. Consumers are increasingly knowledgeable about the attributes of organic coffee—its benefits not only to the environment and health but also to the livelihoods of the farmers who produce it," said Christine Bushway executive director of the Organic Trade Association.
The organic coffee market grew 4.1% in a year.
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